Account

Based

Marketing 

ABM Strategy, Planning and Alignment

We identified a lack of alignment as the lead barrier to ABM’s success. Before we help with strategy or program planning, we first build a platform for the marketing/sales dynamic to work together seamlessly as one cohesive team. We use our unique IMC ABM Integration Cloud to integrate marketing/sales into a cohesive orchestration.

Here Is How We Do IT

  • Create a custom cloud-enabled dashboard that lets marketing/ sales access communication, data, and engagement in real-time. This gives high availability to marketing/sales, allowing them to make important and predictive decisions.    

  • We help increase marketing/sales productivity by creating a cloud-enabled decision model power by AI, that automates all marketing/sales tasks that don’t need human creativity. This opens up time for us to help marketing and sales to focus on innovative and creative solutions that further account engagement.

  • Once platforms are built, we help marketing and sales leaders come together and build an ABM vision and strategy that both parties can buy-in on. This helps build a winning culture.

  • Next, we help build practical goals that will lead to strategy execution. 

  • Then we build a best practice execution program that demands accountability and transparency in order to meet deadlines.

ABM Measurement

A successful ABM initiative does not use traditional KPIs, but rather it’s metrics are more engagement-based. We help with building a measuring framework and dashboards that support ABMs consumer-centric approach.

Here Is How We Do IT

  • Help marketing/sales decide metrics that really push the culture to focus on customer experience rather than just hitting quotas.

  • We make that possible by employing a measuring dashboard that provides real-time visibility throughout the entire lifespan of a customer. 

  • We help with the process of creating reports that are able to be used for optimization.

ABM Infrastructure and Team Enablement

IMC understands the challenges of identifying, investing, and on-boarding new technologies and services. This is the main reason ABM takes longer than other go-to-market strategies.  Our solution is simple, we provide a complete infrastructure that is connected to our ABM integration cloud.

 

This accelerates the pace of orchestration between marketing/sales by having secure, always-on SaaS products and services in real-time using the all-in-one cloud-enabled dashboard. Even if our clients want an in-house infrastructure, we help them transition from our infrastructure services to their own without having to slow down ABM production.

 

That is team enablement!

Here Is How We Do IT

  • We integrate all SaaS products into our cloud-enabled decision model, allowing us to give data and insight into the right marketer/salesperson at the right time.

  • We make sure our infrastructure or client infrastructure is aligned perfectly with business goals and ABM strategy. 

  • We assess infrastructure quarterly to ensure technology and innovation is always up to date.

 
 
 

Contact us today to learn how IMC can help transform your business.